Fudge Campaign

For this project, you are tasked with creating an advertising campaign centered around a selected food or chocolate bar wrapper. The goal is to elevate the wrapper’s visual appeal and rethink how it can be used or displayed in iconic or unexpected places. You should focus on how the wrapper can interact with its surroundings, grab attention, and reflect the nature of the product itself. Your campaign must explore the following: 1. Wrapper Design as the Core: The wrapper should be the primary focus in your advertising visuals. Explore creative ways to manipulate the wrapper in your designs—perhaps tearing, folding, wrapping, or distorting it to add artistic value while maintaining brand recognition. 2. Iconic Placement: How can you creatively use the wrapper in well-known or symbolic locations? Can the wrapper take on a new role, such as being displayed on large billboards, buses, or even being part of a famous landmark? Think outside the box. 3. Innovative Uses: Explore how the wrapper can be used differently in your advertising. Can it be turned into something unexpected, like fashion or street art? How can you creatively engage your audience using the wrapper?